Let me start off by saying I know most people, especially young people are not on Google +, and I get that. However, I feel people overlook the importance and potential of this social platform. It took a really long time for me to understand the benefit of Google +, besides the fact that it felt less saturated that other social networks with cluttered advertising and posts from friends I found irrelevant. The Google + network has 396 active monthly users , which is significant but far from the 1.1 billion plus active monthly users on Facebook.
Understanding Google +
I often explain Google + as a hybrid between Facebook and Twitter. Google +’s layout mirrors Facebook, though it is considerably less cluttered. The Circles feature which allow you to group friends, coworkers, and family separately reminds me of TweetDeck, a free tool to monitor twitter activity. Obviously the ease of searching on Google + resembles the Google search engine.
As a social media user ,with many accounts, what’s the benefit of using yet another network that is arguably a hybrid of two of the major ones I already use?
An answer, in short: Google Authorship. It’s the one feature of Google + I think it is slowly going to become very important. It allows you to claim authorship over your content scattered around the web. The more content that is traced back to your common name will help you build authority on the web. You are able to also link your blog posts to your Google + account so that each time someone comments on your blog post the comment will appear on Google +. Google + will then also notify you whenever your content is shared or commented on anywhere the web.Google + is optimizing content marketing. It’s giving people more control over what they create AND share.
Why Google + Will Appeal to Younger Users
I predict that heightened level of control will appeal to younger generations. There is already some evidence of this, though indirect, in a recent story published by Mashable, written by 13 year-old Ruby Karp titled, “I’m 13 and None of My Friends Use Facebook.” In the article, which created a great deal of discussion at the time of its publication, Ms. Karp cites the fact that family members constantly monitor activity on Facebook to the point younger users, such as herself, are being held accountable for posts on the social network as one deterrent from using the network. Additionally, those same family members and other adults are limiting the access to social networks such as Facebook so much so that younger generations are adapting different networks instead. Design also plays a part, Ms. Karp mentions the fact that Facebook lacks the simplicity of networks like Twitter. Google + has the simplicity of Twitter and allows users to control which “circle” content is shared with, addressing the issues of concern with family members seeing everything on Google +.
So, will Google + be the social network of the future? Google + will reinvent social networks, in the same way LinkedIn has, at least in my opinion. LinkedIn has created a professional social network. Google + I see more in line with LinkedIn, it will be one of those things most will need to have to establish authority on the web. So no, Google + is not the new Facebook. Facebook is Facebook, it’s informal and candid. Google + aspires to be much more than that. It’s aspires to be the hub of all our activity on the web.