Thanks to a coworker I recently learned that I’ve been using my web browser wrong for most of my life. I used to hop around Safari, Firefox, and Chrome all the time but I’ve come to realize that Chrome is a much more efficient browser. Here are some basic ways to customize your browser and all are reasons you should start using Chrome.
1. User Accounts: You can be signed into multiple accounts and manage them all in different windows. Each time you select a new user it opens in a different window. From there you can enter a window with all the extensions (covered next) that you need for that particular account. If I have a client that specifically follows Sc-Fi Shows and posts content for there, for example, I can quickly scan sites I have bookmarked in folders and post to that client’s social networks which are all accessible at once through extensions.
2. Chrome Web Store: The possibilities are endless, pretty much anything you can imagine you can create a shortcut to in this store. I specifically use the Pinterest, Tumblr, Tweedeck, Twitter, Yahoo! , and Gmail extensions most frequently. Since I am already signed in as that specific client or user in all of the accounts it will publish the content I want on the correct social media accounts. It’s a no-brainer for a social media manager to be using this!
3. Folders: So you probably already know about bookmarks and folders but just to remind you …using folders is an easy way to quickly scan sites you normally check. I always scan fashion blogs in the morning and then pin or post on tumblr my favorite articles using my chrome extensions for both so I never have to leave the page. In a half hour I can quickly scan dozens of sites and post all my social networks my favorite items. It’s a no-brainer for efficiency.