- List building is great Twitter tool because you don’t have to actually follow someone to keep an eye on what they are tweeting. You can add them to a list so that you are able to put them into a feed to watch in programs such as TweetDeck. You can have your “A-List” companies you want to work with if you are a brand and you can engage with them on a regular basis so that you are able to attract their attention. Other lists could be industry-related influencers or news outlets that let you keep up on the changes in your field.
- I could talk all day on Twitter Chats and how they are the greatest thing out there. They let you engage with people who you share are common interest but would likely never interact with otherwise. How do they work? Basically at a specific hour once a week or once a month everyone follows a specific hashtag for that time and tweets answers to structured questions, asks questions, or simply just answers other people’s questions. Twitter Chats help you troubleshoot problems or find better ways around doing things. I’ve made plenty of twitter-friends in my industry through them and despite never having actually met theM, they are great to keep in touch with, especially since they are typically working in the same field as me. They have twitter chats for nearly every topic and if by chance you see one they don’t have out there, by all means start it yourself!
- Sprout Social, if you aren’t on it you should get on it, especially if you are a brand. It gives you detailed reports, lets you do comprehensive brand monitoring, and the coolest feature-it lets you search conversations, twitter bios, or random tweets by location. The ability to search by location is very helpful and slightly creepy but it can do wonders for a brand looking to localize their messaging.
“It’s easy to impress me. I don’t need a fancy party to be happy. Just good friends, good food, and good laughs. I’m happy. I’m satisfied. I’m content.”
My roommate is a very talented cook, and baker by profession so I figured was worth creating a section of my blog to highlight some of her meals. This is a lifestyle blog and my lifestyle is not complete without my nightly dinners with friends prepared by my very gifted best friend, Jackie.
I personally am an aspiring cook, “aspiring” being they key word. However, to be honest most of the time I just sit in awe of Jackie. Her ability to take what ingredients she has and create a fantastic dish is a true talent. I, on the other hand, get upset if I go to a restaurant and they don’t have my go-to menu item: the cheeseburger. She’s helped me expand my food palate, which is remarkable considering the list of foods I don’t want to eat or even try is longer than the list of what I will. We haven’t even shared an apartment yet for a year and I’m already eating three times more vegetables than I have my entire life.
So, how do we manage to have these fantastic meals every night? Jackie, our neighbor,and I have an arrangement that works well for us at this point in our lives. We all split grocery costs, Jackie makes the meal and our neighbor cleans up. Every single night we sit down and have a” family” dinner. It’s fun to pull together all the ingredients we have in our apartment and our neighbor’s and create these amazing meals. We also welcome friends to our nightly dinner, on one condition-they bring a bottle of wine to contribute. The wine is a dinner staple and it’s also a great deal because I know nothing about wine, besides that I only like white wine so I’m trying new ones each night. At this meal, pictured here I tried Acronym wine which I’ll admit at first taste seemed to bitter for me but after another sip I realized it was more of a fruity flavor which wasn’t bad at all. I’d definitely buy it again because it is incredibly affordable for one, and tasty! This whole arrangement has been nothing but fun so far and I find myself excited to go home each day to share food, wine, and laughter with all of our friends.
One very clear trend I have seen, among my peers, who are just now renting their first apartments is that everyone is opting out of getting cable. When did cable die? I grew up on cable, and it wasn’t always about television shows, it was about the news and interviews with influential world figures. Then I got busy with school, completing college applications, and not getting home until 11 pm each night. I stopped watching television because television stopped fitting into my schedule.
Then I went to college and for four years and I was constantly busy, and the only television shows I had time to watch were the ones that were recorded on the television in my sorority house. I did not follow shows on a regular basis, I would watch one or two episodes every now and then when someone else was playing a recording.
Upon graduation, is it any wonder then that I opted out of paying for cable? For arguably the previous eight years of my life television had been utilized less and less. My situation is not universal, there are some who have had a completely opposite experience, for example one girl in my sorority kept a spreadsheet of her favorite shows and the times they aired so she could follow each one of them. However, she was the only friend I had who was so devoted to following her shows.
At dinner with friends post-graduation, the topic of television and shows always comes up and the conversation always comes back to what channel or subscription service we watch everything on. Most of my friends have chosen to stick with Netflix or Hulu or Amazon Instant over traditional cable. When we have a discussion of world events we are citing articles online, not our nightly news as our sources.
There has become a separation of fiction and nonfiction. During the day, we are reading articles on the web. We are getting to those articles from our social media networks most of the time, twitter. At night, when we are home and trying to relax we are following the latest television drama on Netflix. It’s comforting in most respects to view genres and be able to select whether we want to laugh, cry, or be terrified for the next 90 minutes of our life. That’s something you don’t always get to pick during the day, in the news. It’s about control and now we are able to control the content we watch, down to the speed at which we watch it.
It was no surprise then when earlier this week I learned of the Supreme Court agreeing to hear the Aereo case. There has been a lot of speculation on the part of journalists and myself as to what this could mean for cable networks. Is this case cable’s swan song?
While I’ll have to wait some time before getting my answer to that question, I leave you with this infographic (via Business Management Degree) which portrays an interesting battle. If all of the twenty-somethings and I start switching over will the battle come between subscription services like Amazon and Netflix?
Got these adorable cupcakes at work today… Yum!
Be available to them and keep them in the loop. Always making the client aware of your actions is good because it lets them see the work you are doing as well as helps you make sure you are doing what they expect. Generally, as time goes on some clients may want less communication, which is normal and understandable. On that same note, there is one thing be cautious about, and that is devaluing their time by sending emails that too long, or pointless. The general rule that I abide by is that if it takes writing a long email, it’s probably worth meeting in person. Also try to respond to their emails promptly, I’ve found they will treat you with the same respect and respond quickly to yours as well.
Anticipate Their Questions
Anticipating what your client will need next is extremely important because it can be what sets you apart from not only other companies but in your industry looking seduce a lucrative client, but everyone they deal with on a daily basis. So, the next question is how do you go about this? Next time you give them suggestions for a project go a few steps further and think through all questions they might have.
Going into a business meeting an agenda and expanding on that agenda certainly means extra work but it shows you really through things through. It will make you stand out; so go ahead and shine.
Treat them like people not clients
Learn their subjective biases. It isn’t sucking up, it’s learning how to present your information to them in a way they will best understand. If your client isn’t good with certain programs, find what they are familiar with and adapt to them. Clients want someone they can trust, and treating them like a person will help establish that trust. It is easy to get caught up in formalities, but don’t forget to be a friend.