Keys to Client Relationships

Communicate 

Be available to them and keep them in the loop. Always making the client aware of your actions is good because it lets them see the work you are doing as well as helps you make sure you are doing what they expect. Generally, as time goes on some clients may want less communication, which is normal and understandable. On that same note, there is one thing be cautious about, and that is devaluing their time by sending emails  that too long, or pointless. The general rule that I abide by is that if it takes writing a long email, it’s probably worth meeting in person. Also try to respond to their emails promptly, I’ve found they will treat you with the same respect and respond quickly to yours as well.

Anticipate Their Questions 

Anticipating what your client will need next is extremely important because it can be what sets you apart from not only other companies but in your industry looking seduce a lucrative client, but everyone they deal with on a daily basis. So, the next question is how do you go about this? Next time you give them suggestions for a project go a few steps further and think through all questions they might have.

Going into a business meeting an agenda and expanding on that agenda certainly means extra work but it shows you really through things through. It will make you stand out; so go ahead and shine.

Treat them like people not clients

Learn their subjective biases. It isn’t sucking up, it’s learning how to present your information to them in a way they will best understand. If your client isn’t good with certain programs, find what they are familiar with and adapt to them. Clients want someone they can trust, and treating them like a person will help establish that trust. It is easy to get caught up in formalities, but don’t forget to be a friend.

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