Facebook has begun rolling out an exciting new feature that has a potential to offer tremendous benefits for small businesses. You can now get fans to subscribe to your events so they will automatically be notified anytime you are hosting an event near them. By clicking the subscribe button you have the unique opportunity to automatically notify all of your fans without investing additional money in Facebook Advertising to go after getting your event in front of fans. I noticed this new feature when one of my pages had a message this morning prompting us to “gather a community for your event” which is shown below.
So I know what your thinking- “I’m a small business who doesn’t host events all the time- is this really worth it?” I think this feature can be utilized beyond its basic premise. One way is for contests. I know one challenge I’ve run into working with small businesses is that when we host a contest, we struggle to get the contest in front of all of our fans due to the limited organic reach on Facebook. By creating an event for your contest you create an easy way to quickly notify all of your subscribers about your contest and keep them posted on updates/and the final winner.
Another neat aspect of this is with the increasing focus on mobile these days in the aftermath of the Google algorithm update last week is that it takes into account the user’s location and notifies them of the event when they are nearby. Grabbing the attention of a fan of your business when they are in the area creates a strong call to action for them to attend your event.
I know I for one can’t wait to start gather my community of subscribers for events.