Category: Blog
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Book Review: Never Split The Difference
Never Split The Difference: Negotiating As If Your Life Depended On It by Chris Voss was a highly engaging read. While Voss bases the book on his years of experience negotiating in hostage situations the lessons he brings to the table work in everyday workplace situations. Here were some of my favorite takeaways from the […]
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Your New Homepage: The Branded Search
If you’ve done a search in Google recently you’ve probably noticed there is a lot more going on on that SERP (search engine results page). As I mentioned in my last post, with the new beta test it looks like Google Posts also previously nicknamed by the SEO blogosphere “local business cards” will […]
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Google’s Spring Cleaning: Local Business Cards
In a lot of ways Google SERPs are going through a “spring cleaning.” Out with the old features and in with the new. Last month we bid a fond farewell to right-column ads, this month we got introduced to Google Local business cards (still in beta). Local business cards (given this name but the SEO […]
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Leveraging The Disappearing Right Column Ads
Google’s recent move to take right column ads took a lot of advertisers by surprise. A lot of us saw the negative in this announcement – less ad inventory on SERPS, higher CPCs, and more competition. So let’s address these concerns one by one. Less Ad Inventory True, there is less ad inventory on the […]
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Hello Facebook Canvas
Facebook Canvas has finally been released to the general public! Facebook Canvas solves a pain point for many advertisers, their landing pages. Now Facebook gives businesses the ability to send users who click their ads to a customized and mobile-friendly landing page within Facebook. These landing pages within Facebook load as much as 10 times […]
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Link Building: The Art of Networking
If you think of your website as a person and their audience as their friends, link building is networking. You want to make a connection and ultimately get that website to talk to their friends about you. In order to do this you need to be worthy of bringing up. What is going to incentivize […]
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What Happened In Google On June 16th, 2015?
Moz just released this month their MozCast year in review infographic which does a really good job breaking down some of the most volatile days in search over the last two years. I highly recommend checking it out! Before we proceed any further it’s important to give some background on exactly how MozCast tracks things […]
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Smart Goals In Google Analytics
I was excited to find out Google has announced and started rolling out smart goals last week. This new feature is a valuable tool for many small to medium sized businesses who don’t have a way of tracking conversions on their website. New Today: Smart Goals, powered by Google Analytics machine learning, to optimize in AdWords https://t.co/79mHJiihjC pic.twitter.com/HcQsaMQ1GS […]
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4 Facebook Advertising Strategies For Local Businesses
Facebook Advertising is an ideal platform for local business owners because of its low cost and local targeting capabilities. Furthermore, Facebook friends tend to live and work near you. Therefore, for the most part, your Facebook newsfeed is a “main street” of sorts in your town’s digital world. Similar to putting up a billboard on […]
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5 Chrome Extensions You’ll Need In Online Marketing
The famous philosopher, Confucius, once said “The expectations of life depend upon diligence; the mechanic that would perfect his work must first sharpen his tools.” While Confucius lived centuries before computers or the Internet ever existed he had a point that is still completely valid, we all need to sharpen our tools every now and […]