How To Claim A Duplicate Unmanaged Facebook Page

Have you experienced random duplicate Facebook pages popping up in searches on Facebook? This is not uncommon and often these Facebook “place” pages are auto-generated by Facebook. The good news is you can claim these pages and delete or in some cases actually merge them with your official page. Here’s how:

  1. Make sure you are logged into your personal profile versus your business profile.
  2. Navigate to the page you would like to claim.
  3. On the right hand side you should see the question “Is this your business?” unclaimed page example

4. Once you select this you will be able to follow the on-page instructions to claim ownership (through a phone call, email verification or with documentation).

5. Facebook will prompt you after they have verified you are the owner.

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6. After you have ownership (otherwise known as admin access) of the page navigate to the Settings section on the page.

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7. From here navigate to the General section and find the Remove  Page option at the bottom of the options.

Move Page

8. You will be prompted asking if you want to delete the page. At this point either the page will enter a deletion mode and you will have 14 days to undo this. Occasionally, the page will automatically be deleted.

9. As another option, you can select merge pages (right above the Remove Page option) and submit to have your page merged with another page. You will want to select the page you want to keep as the top dropdown and the page you want to merge into the page you are keeping as the second one. Facebook will decide if you can merge these pages, one important factor is the names need to be similar. Please note only likes and check-ins will be carried over not reviews, photos, username or any other content.

For more information please check out some of Facebook’s community forums. This particular post does a good job of addressing this question.

New Facebook Feature: Page Event Subscribers

Facebook has begun rolling out an exciting new feature that has a potential to offer tremendous benefits for small businesses. You can now get fans to subscribe to your events so they will automatically be notified anytime you are hosting an event near them. By clicking the subscribe button you have the unique opportunity to automatically notify all of your fans without investing additional money in Facebook Advertising to go after getting your event in front of fans. I noticed this new feature when one of my pages had a message this morning prompting us to “gather a community for your event” which is shown below.

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So I know what your thinking- “I’m a small business who doesn’t host events all the time- is this really worth it?” I think this feature can be utilized beyond its basic premise. One way is for contests. I know one challenge I’ve run into working with small businesses is that when we host a contest, we struggle to get the contest in front of all of our fans due to the limited organic reach on Facebook. By creating an event for your contest you create an easy way to quickly notify all of your subscribers about your contest and keep them posted on updates/and the final winner.

Another neat aspect of this is with the increasing focus on mobile these days in the aftermath of the Google algorithm update last week is that it takes into account the user’s location and notifies them of the event when they are nearby. Grabbing the attention of a fan of your business when they are in the area creates a strong call to action for them to attend your event.

I know I for one can’t wait to start gather my community of subscribers for events.

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Near Me Or Bust

I’ve always found it funny, and somewhat fascinating how the internet works. In a lot of ways the “world wide web” stands true to its name of truly being world wide, and has contributed in many ways to globalization in the 21st century. The online marketplace is thriving, and the collaboration of various individuals across multiple continents is happening every second of the day. Brands could broadcast a product or service on a global level. Global celebrities could happen overnight via a viral Youtube video.   So that’s why it’s funny to me that in the last few years local search has become more and more relevant. We have the world at our fingertips and yet our search results are tailored to uncover things in our own backyard?

There are probably a lot of reasons for this, but I think one stands out among the rest. That reason is we as a society are impatient and that impatience is a result of world wide web (talk about irony!).

“We have the world at our fingertips and yet our search results are tailored to uncover things in our own backyard?”

We have become accustomed to having answers right when we need them, to having devices in the palms of our hands that can be our wallet, communication device, and answer all of our questions. True, we can order things online and have it shipped to us in a day (perhaps in a few years via a drone in mere minutes). But we are more impatient now, we want services and things as fast as we want Google to answer “What’s the tallest building in North America?”

I think this impatience is why local search has become so important today. Also, it’s important to mention that the fact a person is using a search engine in the first place shows some intent on their part to travel to, to buy, or otherwise take action from that search. That’s also why local search matters so much because someone can act on their intent right that second. They can drive to that hair salon right now.

As a business owner it’s important to recognize local search and to leverage it. This all ties into an announcement from Google recently that caught my attention. Google announced a study that shows “near me” searches have surged 34 times since 2011  and 80% as to be expected came from mobile devices. The study goes on to say that brand loyalty did not seem to be a factor in these searches, users actually preferred the closest, or most convenient location for whatever particular service or product they needed.

So have we officially entered a new era of the internet? An era of localization? I don’t think it’s safe to say we’ve completely gone local, as there are still aspects of search that will forever be global. But being “near me” is definitely more valuable these days.

The Simple Guide To Multi-Channel Funnels In Google Analytics

No Conversion Is An Island

Just like no man is an island, no conversion happens without the help of multiple marketing channels. True, there are plenty of these “assists” that we cannot track. For instance, word-of-mouth is nearly impossible to track. If a friend tells you she loves her new shoes, and you go buy the same pair of shoes that shoe company may never know that it was your friend’s endorsement that got you to type their brand name into a google search bar. However, in the online world we do have the ability to track these assists to some extent, we call them “assisted conversions.” So what is an assisted conversion?

Here’s the technical definition via Google:

“This is the number of sales and conversions the channel assisted. If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion. The higher these numbers, the more important the assist role of the channel.”

And here’s another way of explaining things, let’s say instead of hearing about that shoe company from your friend offline, instead you saw her comment on a photo on their company’s Facebook page. I go to that shoe company’s Facebook page, decide I really want to know if the shoes worn by the model in the cover photo come in red so I venture over to the site. BINGO! I get to the site and see that yes in fact they do come in red. But before buying, I just want to be sure there’s no other place I can find these shoes for less. So I check out a few department stores online, but they carry this specific red shoe I want. At this point I google the name of that shoe company again (because its’ easier to google things than type out the whole URL, right?) and I end up ordering those red shoes. In Google Analytics, organic search will be the channel that gets credit for this conversion, but since my first interaction with the shoe company was on social it will be considered an “assisted conversion.”  Social assisted organic in making the final conversion.

So why does this matter? Because oftentimes the assisted conversions provide us with some of the most valuable insights and we ignore it because frankly its hard to see. However, Multi-Channel Funnels in Google Analytics is here to solve that problem!

If you think “multi-channel funnel” is slightly intimidating, don’t worry, it’s actually one of the easiest things to understand in Analytics (in my opinion). You can get to it by navigating to the conversions tab on the bottom left hand side of your screen and then clicking Overview under “Multi-Channel Funnels.”

On the first half of the page, itScreen Shot 2015-04-15 at 9.23.17 PM breaks down how many conversions you had and how many were assisted.

As you scroll down to the second part of the page this is where things get interesting. You can place up to four channels in your Venn Diagram. It will show in the time frame selected how many times Direct & Social, Direct & Organic, and so forth assisted each other in making a Screen Shot 2015-04-15 at 9.27.24 PMconversion.

I normally only look at two channels at a time. You can scroll over the shaded area where the two circles overlap to see the percentage of conversions the two channels assisted each other on, as well as the actual number (in case you didn’t want to both doing the extra math).

This is a fantastic way to see which of your various channels are assisting each other in Google Analytics. And the best part is Analytics does all of the work for you!

Financial Perspective: 4 Tips For Post-Grads

 

Financial Perspective The Post Grad Mindset

In post-grad life one of the biggest issues I’ve encountered is how to properly allocate money and my spending. After about of  year of implementing some of my own personal savings strategies, I’ve developed a plan that works for me. I’ve compiled some helpful tips below:

Tip 1: Reward Yourself 

Reward YourselfWhen most people embark on a mission to save money the mentality  is to take things away. In all honesty, who likes giving up something they love? In my experience, absence makes the heart grow fonder.  You’ll start to miss what you gave up, whether it’s your gym  membership or your daily cup of coffee.

So keep drinking your daily cup of coffee, and keep your gym  membership. They are part of your routine, messing with your routine will be a lot harder on you. It’s better to tackle those impulse buys first.  Sometimes impulse buys blend so well into your daily routine you don’t think twice – great example: running shoes. You’ll rationalize buying a new pair of shoes because you have a gym membership.

One thing that’s worked for me is taking that impulse buy and “bookmarking” it. For me, I use Pinterest and pin items I want to a secret board. Then at the end of the month I’ll look at my Pinterest board and see what on the board I still want. Sometimes you’ll find those running shoes are a lot less appealing 30 days later. Other times you’ll find you still want them.

The goal is to limit yourself to one purchase per month off your Pinterest board. If you don’t use Pinterest simply keep a list. Some things you’ll actually end up buying, but generally speaking a few items won’t matter as much after a month or two. Over time you’ll transform the way you buy, by starting to buy the items you really need.

But here’s the most important part. Each month you buy something of the board. That way you’re rewarding yourself on a regular basis.

Tip 2: Save a set amount each monthsave a set amount

The same way you pay your rent or mortgage each month, you should be putting money into your savings account. I like to think of this as “paying” your savings account. It’s okay to start small, the point is getting yourself into a habit of making the same payment each month. Once you are into the routine of putting the money away, you’ll hardly miss it. One thing my dad set up for me at a young age was an automatic transfer of a small amount, $75 each month, into my savings account. You should be able to set something similar up, this way it is automated and even if you forget your bank account does the work for you.

As you start to earn more money, consider increasing the amount you save each month. Especially when you receive a bonus or raise allocate as much as possible to your savings “payment” each month.  Even if it hurts to put money away now, at the end of the day you are paying your future self. By saving a set amount each month you are avoiding living paycheck to paycheck.

Tip 3: Evaluate Your Income

Sometimes there’s opportunity right in front of you. It could be looking for opportunities in your current career or explore small side jobs that you might be able to takeevaluate your income on in your free time. It doesn’t always work but it’s definitely worth exploring for the benefits of added income. One small word of caution is to make sure your side job doesn’t take away from your overall career goals. However, if your career isn’t quite your passion then you should strongly consider a side job that falls better in line with something you love doing. The best part about this is you won’t only potentially be making extra money, but hopefully you’ll be able to invest your time in something you love.

And the money you make with this side job should ideally go straight into your savings. If you rationalize this extra money as a reason to spend more, at the end of the day you’re just falling back on old habits. Make an effort to put that extra money into your savings!

Another, lesser known way to evaluate your income is to check up on any investments you’ve made. Perhaps you’ve set up an investment portfolio or your parents passed it onto you after college? Make sure you understand where your money is going. This might also be a good time to consider making a regular contribution to your investments, the same way you transfer money into your savings (if you follow tip 2).

Tip 4: Make Sure You’re Living Within Your Means 

If you’re read this far you’ve made it to one of the hardest tips to follow – living within your means. By living in this case, I literally mean where you live. One of the largest expenses you’ll pay will be rent. That being said, as a living within your meansgeneral rule of thumb it’s ideal to keep your living expenses at 30% or less of your total monthly income. Sure, this might mean you can’t have the place of your dreams. But look at it this way, in the long-term you’ll be saving more of the money (if you follow tip 2) so one day you can afford a house, car, or other large purchase that you want.

Hopefully some of these tips help you. Happy saving. 🙂

Pillow Talk

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So after living in my current place for over a year I’ve decided it’s time to invest in decorating it some more. Currently, I’m in the process of creating a mini-tv lounge area in my room. I have a black leather sectional to work with and a desk (although I’m debating getting rid of the desk altogether). Since I still have yet to find a ottoman-style coffee-table I like or a TV or TV stand I figure that pretty much leaves pillows for the couch for me to work with. Currently I have two white pillows which I would love to keep but I want to add some color with a patterned pillow or two. Additionally, I’d like to add a soft throw for the area.  My aim is to lighten the area up since the rest of my bedroom is black and gray. Above are some of the pillow options I’m debating for the room but I’m open to your ideas as well so please let me know your thoughts!

I can’t wait to put together a cute little space. My hope is it will blend with the rest of the room but also show a little personality with accents such as some of my favorite purses and artwork.

Fall Transitions

With Labor Day we’ve officially hit the end of the end of summer. As I begin to transition into fall I’ve fallen head over heels in love with taupe and nude colored items. In this look I’m wearing a nude colored Jolie sweater from Kinsley (formerly known as Keene) over a while Abound tank from Nordstrom Rack. The Abound tanks are surprisingly comfortable and have a great fit. I paired the look with a personalized necklace given as a gift along with a Marc Jacobs watch. What pieces are you wearing to transition into fall?

Jolie Top - Marc Jacobs Watch

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