Sorry for my lack of posts recently! I’ve been busy but I’ve made a quick tutorial video for how to add a Twitter Tab to your Facebook Page:
By now, you know what twitter is, in fact you suspect your parents know what it is and are on it as well. Some people will tweet their every thought, I know back when I first heard about twitter I perceived it as the place to go for people who constantly updated their Facebook status. However, I soon learned that twitter, like any social network is never really just about “you.”
Constantly expanding your network and providing value to your followers is key. One way you can provide value is tweeting links to articles or news. Sure you can include your own thoughts on the piece but in essence you are giving your followers something to read. It’s important your followers also share similar interests with you, for me, one of my interests is fashion. While most of my friends from college (the main people I actually know and follow on twitter) aren’t constantly reading fashion blogs, I use twitter chats to find those that are and gain them as followers.
Twitter chats are an easy and fun way to go engage with others who share your interests. These chats are often hosted by one user who helps facilitate topics that will discussed. However, anyone using a particular hashtag can ask a question to fellow fashionistas or event to a specific person. One that I often participate in is #stylechat which happens every Wednesday from 12-1 pm (Pacific Standard Time).The chat happens really quickly and I try to answer as many questions as I can and also ask a few myself.
There are chats for almost everything, it just takes a little work to figure out when they are happening. And if there isn’t one for something you are interested in, make one yourself and reach out to fellow twitter influencers to help get the word out about the chat. Follow people, engage with them, and before before you know it, you’ll have a dedicated twitter community.
Give it a try yourself!
Thanks to a coworker I recently learned that I’ve been using my web browser wrong for most of my life. I used to hop around Safari, Firefox, and Chrome all the time but I’ve come to realize that Chrome is a much more efficient browser. Here are some basic ways to customize your browser and all are reasons you should start using Chrome.
1. User Accounts: You can be signed into multiple accounts and manage them all in different windows. Each time you select a new user it opens in a different window. From there you can enter a window with all the extensions (covered next) that you need for that particular account. If I have a client that specifically follows Sc-Fi Shows and posts content for there, for example, I can quickly scan sites I have bookmarked in folders and post to that client’s social networks which are all accessible at once through extensions.
2. Chrome Web Store: The possibilities are endless, pretty much anything you can imagine you can create a shortcut to in this store. I specifically use the Pinterest, Tumblr, Tweedeck, Twitter, Yahoo! , and Gmail extensions most frequently. Since I am already signed in as that specific client or user in all of the accounts it will publish the content I want on the correct social media accounts. It’s a no-brainer for a social media manager to be using this!
3. Folders: So you probably already know about bookmarks and folders but just to remind you …using folders is an easy way to quickly scan sites you normally check. I always scan fashion blogs in the morning and then pin or post on tumblr my favorite articles using my chrome extensions for both so I never have to leave the page. In a half hour I can quickly scan dozens of sites and post all my social networks my favorite items. It’s a no-brainer for efficiency.
Let me start off by saying I know most people, especially young people are not on Google +, and I get that. However, I feel people overlook the importance and potential of this social platform. It took a really long time for me to understand the benefit of Google +, besides the fact that it felt less saturated that other social networks with cluttered advertising and posts from friends I found irrelevant. The Google + network has 396 active monthly users , which is significant but far from the 1.1 billion plus active monthly users on Facebook.
Understanding Google +
I often explain Google + as a hybrid between Facebook and Twitter. Google +’s layout mirrors Facebook, though it is considerably less cluttered. The Circles feature which allow you to group friends, coworkers, and family separately reminds me of TweetDeck, a free tool to monitor twitter activity. Obviously the ease of searching on Google + resembles the Google search engine.
As a social media user ,with many accounts, what’s the benefit of using yet another network that is arguably a hybrid of two of the major ones I already use?
An answer, in short: Google Authorship. It’s the one feature of Google + I think it is slowly going to become very important. It allows you to claim authorship over your content scattered around the web. The more content that is traced back to your common name will help you build authority on the web. You are able to also link your blog posts to your Google + account so that each time someone comments on your blog post the comment will appear on Google +. Google + will then also notify you whenever your content is shared or commented on anywhere the web.Google + is optimizing content marketing. It’s giving people more control over what they create AND share.
Why Google + Will Appeal to Younger Users
I predict that heightened level of control will appeal to younger generations. There is already some evidence of this, though indirect, in a recent story published by Mashable, written by 13 year-old Ruby Karp titled, “I’m 13 and None of My Friends Use Facebook.” In the article, which created a great deal of discussion at the time of its publication, Ms. Karp cites the fact that family members constantly monitor activity on Facebook to the point younger users, such as herself, are being held accountable for posts on the social network as one deterrent from using the network. Additionally, those same family members and other adults are limiting the access to social networks such as Facebook so much so that younger generations are adapting different networks instead. Design also plays a part, Ms. Karp mentions the fact that Facebook lacks the simplicity of networks like Twitter. Google + has the simplicity of Twitter and allows users to control which “circle” content is shared with, addressing the issues of concern with family members seeing everything on Google +.
So, will Google + be the social network of the future? Google + will reinvent social networks, in the same way LinkedIn has, at least in my opinion. LinkedIn has created a professional social network. Google + I see more in line with LinkedIn, it will be one of those things most will need to have to establish authority on the web. So no, Google + is not the new Facebook. Facebook is Facebook, it’s informal and candid. Google + aspires to be much more than that. It’s aspires to be the hub of all our activity on the web.